If you’re running a local business in Birmingham then it’s crucial to be on the internet. Why? Because that’s where all your customers are hanging out. In modern times you need to market your business or service using SEO Birmingham localization. In other words, focus on your target market, make more money and cut down on expenses.
In order to help you get a little perspective, here are a few SEO tips to keep in mind when starting a website.
Content And Media Calls Traffic
The two biggest search engines on the internet are Google and Youtube. While Google pays attention to pretty much all forms of media, its main focus is still content and keyword (phrases). Youtube is only video streaming related, and yet, it has more searches than Yahoo! and Bing combined.
From this information you can gather two things. You need content, and it definitely helps to add videos and pictures. If you want to get traffic and high rankings, these are elements to really focus on.
Just keep in mind that you want the content to be engaging and high in quality. Otherwise your site is going to develop a high bounce rate and it will tank your rankings.
On The Local Front
In terms of making your site more focused towards a local audience, register it with Google. Once registered, you can add all the details of your business.
This is where you have to pay attention, because many companies fail to make these listings effective. You want to give users as much information as possible. After they read the listing they should know exactly what to expect the moment they contact you.
Another important element is to keep the information updated. This is a specific problem, because so many businesses don’t keep their information updated. Nothing ticks people off more than contact details that don’t get them anywhere.
Consider A SEO Birmingham Professional
If the internet strategy is a little out of your league, why don’t you consider hiring a SEO Birmingham professional? This is a very affordable option that can bring about great growth in the business.
Considering the fact that most people search or shop online before getting off the couch, can you really afford not to be at the tip of their fingertips? This is a competitive world, and not being on the internet means losing out big time.